It is because nobody with a brain gave a fuck about a mentally incompetent brat with a bad comb over. Some of us don't even watch much television. He was just a loser with money. Not until he got into politics and was all over the news did he need a nickname. Personally I still think shithead suits him better than orange man.There is a reason why Trump was called 'OrangeMan.' Was he orange before he entered politics? No. Tanning beds can be very benificial if you are a war fighting president in a 'Biological' battlefield.
My daughter's favorite color is orange and she is smart enough to not want shit on her shoe, let alone anywhere else.