That's what trumped up scandals & conspiracy theories are for, to fill the information channels with bullshit.
Conspiracy is just how the world works. I think that one purpose for filling the internet with nonsense is that it reflects poorly on those who try to explain the machinations of very real dark forces. Such meddlesome people can just be dismissed as "conspiracy theorists".
The term "conspiracy theory" came into common usage in American culture with the dissemination of CIA Document 1035-960 which instructed the press how best to dismiss criticism of The Warren Commission report on the assassination of JFK. Think about that for a moment!
http://www.jfklancer.com/CIA.html