It's up to the grower to figure out how to market their products to fetch a higher price to get away from the brokers. Fuck the brokers. To them weed is weed and it's all about the low price so they can make maximum profit.
It's all about the end customer. It's not that difficult to move 30 pound crops over a 10 week period. That's only 3 pounds per week. You'll make double the profit so in reality you only have to move half the crop to get what the broker would have low balled you. The rest is extra.
Like others have said, branding is key to high prices and staying ahead of the game. Clone selection is also key. It's not that difficult. If you can't get repeat business from retail, your product is not good enough. You shouldn't have to work hard to move your product. If your product is right, it moves itself. Find your niche market and figure out how to make your product look better than everyone else's. If your product can't move itself, maybe it's time to give up growing.
quoted for truth...if you gotta be a salesman, than you're doing something wrong.