I'm wondering, if with the right reflector, and turning the bulb, if you can't lower the intensity in the middle and spread that intensity around the perimeter.. Vertical or horizontal, the bulb should produce the same amount of light, so then isn't it a question of how effectively you can spread that amount of light, while minimizing the losses due to reflection?
I've been thinking a lot about this lately. The 315 will put out plenty of PPFD if you get it close enough. According to Phaeton a 400 watt CMH will put out 1500 ppfd at 8 inches, but that's too close and overheats the top of the plant. The hood you have is designed for good horizontal reach though so I'd love to play around with it with a par meter and see how close you can get it while getting the intensity and spread you want without overheating the middle.