I think the home grower can still do well in the market that you are talking about. The game is going to weed out all the home growers that don't have their game tight with their own retail clients instead of brokers. If the D-owners are moving passable mid grade for 30 1/8, you should have no problem moving 50 1/4 to your own retail clients. If you can't hold onto your retail clients for the long haul, your product is not good enough and the game comes to an end for you.price has definitely changed over the last few years down south for ins.
last year was 30 for highs and this year 25. that last pic i posted went for 25 and would have been 40 in 2008/9. whats more alarming is the disparity between highs and mids for ins. mids at 20-22 and top shelf at 25? thats fuckin crazy. makes me seriously reconsider my strategy. blow out high yielders and scrap the boutique low yielders? I dont rock sours mind you. for stuff that likes to go on a walkabout the numbers across the board seem to stick at 25.
factors I believe have created this market change:
1)I dont have good connections
2) the massive increase in greenhouse grows in nor cal
a- D owners buy up passable mids from up north gh grows for 15ish
and place them on the board at 30 1/8
b- D owners then place outdoor on the board for 20 1/8
c- at this point why would they pay 1000 more for top shelf indoor?
3) prop D limiting competition in the socal area. very few mom and pop places are left. few shops with quality remain. lots of dogo deals using low grade outs and the market has gone ghetto. its become a race to the bottom.
my assessment -
the days of the home grow is at an end. you cant pay residential electricity and stay afloat. The market is at the bottom end. I always thought that as long as I grew the best I would have a place at the table. but what happens is that as long as people buy the stuff the shop gets for 15 to 13, theres no urgency for them to stock more expensive meds. the competition then gets fierce to be the guy the shop does choose to provide their elite top shelf meds.
advantage: outdoor growers who know their shit. its a pure science to grow quality buds outside, definitely not a noob game and those guys get washed out fast. But if you can grow indoor quality buds outside, youre the guy thats replacing all the failing home growers. you can be at 13 to 15 while the shitty outdoor growers are begging people to take thier stuff for 8. by the time it gets to the clubs its 15 to 18 and everyones happy. its all about- can your stuff pass as indoor?
ofcourse none of this applies if you have a friend in philly. this is just my take on cali.
You're going to need the full package now. Plenty of retail customers still want high grade for decent prices. Once you cut out the middleman, there's more room to work with. I like this type of market because it takes a lot of home growers out of the market and helps get rid of competition.
It's interesting being on the east coast and seeing what you guys are going through. It's like a window into our future but the green rush is still going strong here. It'll probably be a couple years before we are dealing with the problems that you guys are going through. Don't get me wrong, we are going through a small amount of what you are but that's because most growers can't keep their client base because they don't have the quality to stand apart from the heard or they deal with brokers for low prices and continue to tread water.
I would consider the smaller home grower as 4,000 watts and the bigger home growers 16,000 watts. So the smaller guy only needs 25 clients to move 8 pounds and the bigger 16 light guys need 100 clients to move 32 pounds in a 12 week period. If you don't know how to promote and advertise, you're probably not going to do well. The home growers on the 16 light side are probably going to need a delivery driver cause it'll probably be a full time job handling 100 clients. It'll probably cost you $400 a pound in expenses for the driver and expenses which is still reasonable considering he has to average only 2.6 pounds per week for the 16 light guy. The 4-8 light guy shouldn't have to deal with those expenses. So how are you not going to average 200 an oz or 32 a p minus expenses with this strategy no matter what market that you are in? You gotta make your clients feel like they are special and treat them right. You also have to know how to not run out of product or the customer may find a better grower than yourself in the process of waiting. Of course if your product is not connoisseur grade and the strains that your market wants, your time in this game is limited.