you're right. neoliberal virtue signaling 101. they pretend to be diverse and allies of diversity for votes without providing any real change, really no different than republicans pretend to love god and jesus so much. you really think demons like ted cruz really care about god that much lol or is it for the votes?The party of diversity is led by the oldest, whitest guy in politics.
"Pinkwashing: This occurs when entities market themselves as gay-friendly to appear progressive and capitalize on LGBTQ+ consumer markets, while not necessarily supporting LGBTQ+ rights in meaningful ways. This term is also used in the context of countries or organizations that promote LGBTQ+ inclusivity to distract from other problematic practices or policies."
"Rainbow Capitalism: Similar to pinkwashing, this term describes how corporations profit from LGBTQ+ pride events and merchandise, often during Pride Month, without contributing to or supporting the broader struggle for LGBTQ+ rights and equality."