Part of the issue is what the doctors prescribe. I pay $20 per 500 for my Potassium Citrate over the counter and my prescription for the non-generic prescribed by my Urologist was $100 for 30.That’s crazy. We don’t take a lot of meds and probably only the cheap ones. One of my scripts is free…
Part of the equation is that the single greatest expense for the pharmaceutical companies is advertising. They wine, dine, and gift doctors to get them to prescribe their brand of medicines.