Regardless if you think lumens don't matter, bright light does matter and the Horti is a lot brighter than your bulb.
You need to do some more reading about lumens, PAR ratings, and what plants need.
It is possible to have an incredibly bright light which is concentrated in an area that is almost useless to plants - the yellow region. This is exactly the sweet spot for HPS, and explains why other lamp technologies can perform better in horticultural applications with much less overall power. This area works well for lighting things for humans (lumens), and is the reason that HPS is so predominant in street and industrial lighting. The HPS horticultural lamps have been tweaked a bit to enhance the blue and red performance, but it is still only a tiny portion of the overall HPS output.
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