This, makes for a good learning experience.
Think about this.
At $37 a 15w bulb, this comes out to $2.47 a watt.
This is using top name leds.(maybe/probably not top bin)
It's easy enough to compare against any "grow led pimp"
Also as stated before HML costs are less than $2.50 a watt. (Closer to $2.00 a watt)
I think Petflora is paying like $5.00 per Chinese equivalent plugin led bulb.
Draw your own conclusion
I have found 7w Utilitech LEDs at Lowes/HD for $10 per (alas non removable dome). Cool Whites one day, WW another, but not on the same day. Drop in on my thread for today's pic updates. The LED lower buds were roughly 18" below the top until the light bar hanger snapped, Still they are golf ball size and very tight. Thank you supplemental light bar. It works so well, I added one to my HOT5 tent ~ 5 days ago, and am seeing nice results over the entire plants