hello man.. simple issue it is not.. the coco never dries out and gets feed twice a day with run off. good root development and .7 litres a day split into two 350ml waterings.This sounds like a simple issue. Your ppm doubles in the runoff water correct... This means your coco is drying out and salts are building up/binding with the coco. You need to flush and start watering more often during the day.