They wouldnt have a monoply if you people stopped over hyping the damn thing..its just weed man...how potent/tasty do you want it??...shit..
As potent and tasty as possible. The terpenoids that give the smells to the different strains also influence the type of high you get.
So you're message was that its not important to breed new strains and try to achieve the dankest herb possible?