MickeyBlue42
Member
New dance spawns craze on Internet [Comment on this story]
Brian Rohan 13 March 2008 at 10h51
If you're French, under 20, and have a broadband Internet connection, you probably already know what to make of the spiked hair, skinny pants, and electric dance moves pulsing in cyberspace.
It started with a dance called Tecktonik - a mix of punk, techno, break and disco - born in clubs and spread by word-of-mouth between fans on video-sharing sites. But the youth movement it spawned is also a burgeoning business and a model for branding on the web.
Now a registered trademark - with 33 800 related videos on offer at
www.youtube.com - Tecktonik has gone beyond sharing music and moves to sell hairstyles, merchandise, and an ethos of tolerance to post-adolescents: it's a lifestyle brand.
http://www.youtube.com/watch?v=36e9kZcRWGI
http://www.youtube.com/watch?v=ZkGum1YYkGk&feature=related
Brian Rohan 13 March 2008 at 10h51
If you're French, under 20, and have a broadband Internet connection, you probably already know what to make of the spiked hair, skinny pants, and electric dance moves pulsing in cyberspace.
It started with a dance called Tecktonik - a mix of punk, techno, break and disco - born in clubs and spread by word-of-mouth between fans on video-sharing sites. But the youth movement it spawned is also a burgeoning business and a model for branding on the web.
Now a registered trademark - with 33 800 related videos on offer at
www.youtube.com - Tecktonik has gone beyond sharing music and moves to sell hairstyles, merchandise, and an ethos of tolerance to post-adolescents: it's a lifestyle brand.
http://www.youtube.com/watch?v=36e9kZcRWGI
http://www.youtube.com/watch?v=ZkGum1YYkGk&feature=related