GuerrillaRed
Member
I just got back from a cool conference where one of the main topics was Microsoft's hydroponic program and I got an opportunity to speak with the head of Microsoft's hydroponics/urban farming project. My mind was blown and I'm sitting here trying to process it all.
First of all, I have to say Microsoft's technology didn't impress me. I'd even go so far as to say I feel the ingenuity and technology being used by connoisseur growers is ahead of Microsoft's game. Pretty standard LED and aeroponics set up. It was super cool but waaayyyy overpriced without a lot of room to improvise.
For instance their germination/early veg cabinets had four racks with I think about 8 T-5s above each shelf, standard computer/exhaust fans on each side for each level and standard trays and I was told each cabinet costs $8800-9000.
Their "hydroponics" set up was really a standard aeroponics tower with three led rows encased in glass. Quite honestly, I wasn't that impressed with it. But then again, they're trying to grow food and I'm trying to grow the best weed possible so maybe I just didn't appreciate it correctly.
But the interesting thing was hearing their marketing strategy and what they plan to do with hydroponics. They're investing heavily in urban farming, organic hydro and it looks like they're going to make a major push into the farming industry and try to restructure it.
The coolest thing was to talk to the lady who runs the program. Really cool neat person who is a huge nerd on unconventional gardening methods. It was really pleasant to have a conversation with a great mind on something virtually no one in my real life has any clue of. I feel a lot of negativity about Microsoft but this lady was super cool.
I have a lot of concerns about Microsoft trying to go into the farming and hydroponics industry. It seems to me the days of innovation and a loose guerrilla culture and community of us growers are numbered. I also think its naive to think Microsoft won't try to rape both industries like it did the computer industry. But all of this is at an experimental stage and intensely interesting to see first hand what the most powerful corporation in the world is doing with our hobby/business.
Also I had to chuckle at the name of the company of the free sample seeds they were giving out.
First of all, I have to say Microsoft's technology didn't impress me. I'd even go so far as to say I feel the ingenuity and technology being used by connoisseur growers is ahead of Microsoft's game. Pretty standard LED and aeroponics set up. It was super cool but waaayyyy overpriced without a lot of room to improvise.
For instance their germination/early veg cabinets had four racks with I think about 8 T-5s above each shelf, standard computer/exhaust fans on each side for each level and standard trays and I was told each cabinet costs $8800-9000.
Their "hydroponics" set up was really a standard aeroponics tower with three led rows encased in glass. Quite honestly, I wasn't that impressed with it. But then again, they're trying to grow food and I'm trying to grow the best weed possible so maybe I just didn't appreciate it correctly.
But the interesting thing was hearing their marketing strategy and what they plan to do with hydroponics. They're investing heavily in urban farming, organic hydro and it looks like they're going to make a major push into the farming industry and try to restructure it.
The coolest thing was to talk to the lady who runs the program. Really cool neat person who is a huge nerd on unconventional gardening methods. It was really pleasant to have a conversation with a great mind on something virtually no one in my real life has any clue of. I feel a lot of negativity about Microsoft but this lady was super cool.
I have a lot of concerns about Microsoft trying to go into the farming and hydroponics industry. It seems to me the days of innovation and a loose guerrilla culture and community of us growers are numbered. I also think its naive to think Microsoft won't try to rape both industries like it did the computer industry. But all of this is at an experimental stage and intensely interesting to see first hand what the most powerful corporation in the world is doing with our hobby/business.
Also I had to chuckle at the name of the company of the free sample seeds they were giving out.