The word gets out that United and other 'for profits' are assholes and the game is over. United's stock price (UNH) has dropped by 20% in the last week. They have lost a shitload of money in the last week and they are on their way down. Right now is the time window to change insurances and many will bail. As more people see how much better the nonprofits are momentum will increaseIf there's a few big insurance companies and they are protected by crony capitalist government policy how will that affect pricing versus a possible plethora of insurance companies who have to compete for your business?