Lets talk about obscurity

[johnnybravo]

http://www.theatlantic.com/technology/archive/2013/01/how-to-think-about-your-online-data/267283/

Online, obscurity is created through a combination of factors. Being invisible to search engines increases obscurity. So does using privacy settings and pseudonyms. Disclosing information in coded ways that only a limited audience will grasp enhances obscurity, too. Since few online disclosures are truly confidential or highly publicized, the lion's share of communication on the social web falls along the expansive continuum of obscurity: a range that runs from completely hidden to totally obvious.

i regularly plug my name into search engines to see what pops up. i'm out there but you have to dig fairly deep.