WHOA NELLY:
Feds approve 'powdered alcohol'
Neal Colgrass, Newser staff 2:07 p.m. EDT April 21, 2014
(Photo: Robert Strong)
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As if alcohol, marijuana, caffeine and pills of various kinds aren't enough to give Americans a buzz, the federal government has approved a new product: powdered booze, reports Gawker.
Even the company behind it, Palcohol, says the U.S. Alcohol and Tobacco Tax and Trade Bureau's approval caught it off guard. The product is now expected to hit shelves in the fall, giving consumers six just-add-water options to choose from, including straight options like vodka and mixed offerings like Cosmopolitan, reports Eater.
MORE NEWSER: FBI makes movie to warn 20-year-olds not to spy
A sampling of the company's old website copy and new (at Palcohol.com) may reflect a little legal advice:
Then: "We have found adding Palcohol to food is so much fun. ... Some of our favorites are the Kamikaze in guacamole, Rum on a BBQ sandwich, Cosmo on a salad and Vodka on eggs in the morning to start your day off right. Experiment."
Now: "Can Palcohol be added to food? I suppose so. ... As Palcohol is a new product, we have yet to explore its potential of being added to food."
Then: "Let's talk about the elephant in the room … snorting Palcohol. Yes, you can snort it. And you'll get drunk almost instantly. ... Good idea? No. It will mess you up."
Now: "Can I snort it? We have seen comments about goofballs wanting to snort it. Don't do it!"
The site now notes that the former "humorous and edgy verbiage about Palcohol" wasn't "meant to be our final presentation of Palcohol," and asserts that it was very clear even then that its product be used responsibly.
Lehrman Beverage Law, which first reported the TTB's approval, is "absolutely astonished" that Palcohol was approved and says it "seems highly likely to raise a large number of legal issues and controversies." (In other booze news, the plant tequila is derived from could help fight obesity.)
Newser is a USA TODAY content partner providing general news, commentary and coverage from around the Web. Its content is produced independently of USA TODAY
and dddaver just thought this story was cool
But I think it's going to be abused badly. Put that shit in some unsuspecting person's water bottle and that's attempted murder. No matter your intent. But YOU KNOW that's gonna happen.
I can see it now.
"Put your hands behind your back"
"B-b-but occifer. I was just funnin'."
Feds approve 'powdered alcohol'
Neal Colgrass, Newser staff 2:07 p.m. EDT April 21, 2014
(Photo: Robert Strong)
SHARE 8677 CONNECT 335 TWEET 55 COMMENTEMAILMORE
As if alcohol, marijuana, caffeine and pills of various kinds aren't enough to give Americans a buzz, the federal government has approved a new product: powdered booze, reports Gawker.
Even the company behind it, Palcohol, says the U.S. Alcohol and Tobacco Tax and Trade Bureau's approval caught it off guard. The product is now expected to hit shelves in the fall, giving consumers six just-add-water options to choose from, including straight options like vodka and mixed offerings like Cosmopolitan, reports Eater.
MORE NEWSER: FBI makes movie to warn 20-year-olds not to spy
A sampling of the company's old website copy and new (at Palcohol.com) may reflect a little legal advice:
Then: "We have found adding Palcohol to food is so much fun. ... Some of our favorites are the Kamikaze in guacamole, Rum on a BBQ sandwich, Cosmo on a salad and Vodka on eggs in the morning to start your day off right. Experiment."
Now: "Can Palcohol be added to food? I suppose so. ... As Palcohol is a new product, we have yet to explore its potential of being added to food."
Then: "Let's talk about the elephant in the room … snorting Palcohol. Yes, you can snort it. And you'll get drunk almost instantly. ... Good idea? No. It will mess you up."
Now: "Can I snort it? We have seen comments about goofballs wanting to snort it. Don't do it!"
The site now notes that the former "humorous and edgy verbiage about Palcohol" wasn't "meant to be our final presentation of Palcohol," and asserts that it was very clear even then that its product be used responsibly.
Lehrman Beverage Law, which first reported the TTB's approval, is "absolutely astonished" that Palcohol was approved and says it "seems highly likely to raise a large number of legal issues and controversies." (In other booze news, the plant tequila is derived from could help fight obesity.)
Newser is a USA TODAY content partner providing general news, commentary and coverage from around the Web. Its content is produced independently of USA TODAY
and dddaver just thought this story was cool
But I think it's going to be abused badly. Put that shit in some unsuspecting person's water bottle and that's attempted murder. No matter your intent. But YOU KNOW that's gonna happen.
I can see it now.
"Put your hands behind your back"
"B-b-but occifer. I was just funnin'."
Just for the novelty.
